Sponsor Spotlight: Allocadia
By Aileen Cham
Marketing organizations within businesses face increasing challenges to achieve their goals and drive real business impact. Rapid advancements in technologies, increased competition and fragmentation across today’s many marketing channels mean that CMOs need control, visibility and measurement. In 2010, Katherine Berry and Kristine Steuart founded the Vancouver-based company, Allocadia, which helps marketers centralize and streamline their plans, investments and measurement of their results.
Allocadia is a software as a service application designed to bring about structure, visibility and efficiencies in marketing planning and budgeting. It enables businesses to set strategic marketing objectives, manage financial budgets, build short-term tactical and long-term plans. It also enables tracking the progression of performance and ROI. The result is a more effective marketing strategy, which offers clarity in allocating marketing investments for optimal results. Their software is used worldwide by companies such as Microsoft and Charles Schwab. Most importantly, the Allocadia team prioritizes delivering long-term, dependable services to make their customers successful.
Allocadia empowers more than 150 of the world’s best enterprise organizations run their business of marketing and make every dollar count. This is the Allocadia #RunMarketing movement.
The company also prioritizes community engagement and initiatives to support women in technology. Allocadia won the 2017 BC Tech TechnologyImpact Awards in Community Engagement. This is one of the oldest and biggest tech awards in the province. We congratulate Allocadia on the well-deserved recognition of their corporate social responsibility.
WinTech expresses our gratitude to Allocadia for their generous support of the Driving WinTech initiative.